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Managing Media Businesses

Overview of attention for book
Cover of 'Managing Media Businesses'

Table of Contents

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    Book Overview
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    Chapter 1 The Big Picture: Four Trends That Change Everything
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    Chapter 2 Strategy: The Soul of Your Business
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    Chapter 3 “Show Me the Money!” Getting Inside the Bottom Line
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    Chapter 4 Marketing in a New Media World
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    Chapter 5 Decisive Leadership: Leaders That Create Extraordinary Outcomes
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    Chapter 6 Decision Analysis: The “Science” of Predicting Your Next Hit
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    Chapter 7 Operations Management: Not Just What You Do, But How You Do It
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    Chapter 8 The Digital Economy: It’s Not the Technology, It’s the Business Model, Stupid!
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    Chapter 9 Managing Creative People: Time to Tear Up the Handbook?
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    Chapter 10 Corporate and Entrepreneurial Finance: Moving Your Business from Back of the Envelope to Front of the Class
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    Chapter 11 Scenario Planning: Your Playbook for the Future
Attention for Chapter 4: Marketing in a New Media World
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Readers on

mendeley
3 Mendeley
Summary
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Chapter title
Marketing in a New Media World
Chapter number 4
Book title
Managing Media Businesses
Published by
Palgrave Macmillan, Cham, January 2017
DOI 10.1007/978-3-319-52021-6_4
Book ISBNs
978-3-31-952020-9, 978-3-31-952021-6
Authors

Julian Villanueva, Philip H. Seager

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 3 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 3 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 67%
Researcher 1 33%
Readers by discipline Count As %
Business, Management and Accounting 1 33%
Social Sciences 1 33%
Design 1 33%

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