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Chapter title |
Decision Analysis: The “Science” of Predicting Your Next Hit
|
---|---|
Chapter number | 6 |
Book title |
Managing Media Businesses
|
Published by |
Palgrave Macmillan, Cham, January 2017
|
DOI | 10.1007/978-3-319-52021-6_6 |
Book ISBNs |
978-3-31-952020-9, 978-3-31-952021-6
|
Authors |
Miguel A. Ariño, Rafael de Santiago, Philip H. Seager |