3,687 followers
Quite an apt chapter of #BrandEngagement given the state of leadership in the UK atm: https://t.co/nJKHclWr1Y
Brand Engagement
Overview of attention for book
Table of Contents
-
Altmetric BadgeBook Overview
-
Altmetric BadgeChapter 1 Prologue
-
Altmetric BadgeChapter 2 Brand Engagement, Everyman and the Death of the Hero Leader
-
Altmetric BadgeChapter 3 Deconstructing Brand (“but we don’t even brand animals any more”)
-
Altmetric BadgeChapter 4 Through the Looking Glass
-
Altmetric BadgeChapter 5 Culture as a Weapon of Mass Construction
-
Altmetric BadgeChapter 6 Bring Yourself to Work
-
Altmetric BadgeChapter 7 Postscript