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Chapter title |
Postscript
|
---|---|
Chapter number | 7 |
Book title |
Brand Engagement
|
Published by |
Palgrave Macmillan, London, January 2008
|
DOI | 10.1057/9780230579507_7 |
Book ISBNs |
978-1-349-36447-3, 978-0-230-57950-7
|
Authors |
Ian P. Buckingham |