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Mendeley readers
| Chapter title |
Deconstructing Brand (“but we don’t even brand animals any more”)
|
|---|---|
| Chapter number | 3 |
| Book title |
Brand Engagement
|
| Published by |
Palgrave Macmillan, London, January 2008
|
| DOI | 10.1057/9780230579507_3 |
| Book ISBNs |
978-1-349-36447-3, 978-0-230-57950-7
|
| Authors |
Ian P. Buckingham |
Mendeley readers
The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 1 | 100% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 1 | 100% |