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Emotional Engineering, Vol.5

Overview of attention for book
Attention for Chapter 9: A Semiotics Inspired Framework Supporting Branding in Automotive Integrated Product Development
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Chapter title
A Semiotics Inspired Framework Supporting Branding in Automotive Integrated Product Development
Chapter number 9
Book title
Emotional Engineering, Vol.5
Published by
Springer International Publishing, March 2017
DOI 10.1007/978-3-319-53195-3_9
Book ISBNs
978-3-31-953194-6, 978-3-31-953195-3
Authors

Mark Cini, Philip Farrugia

Editors

Shuichi Fukuda

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 2 50%
Student > Master 2 50%
Readers by discipline Count As %
Nursing and Health Professions 1 25%
Business, Management and Accounting 1 25%
Computer Science 1 25%
Economics, Econometrics and Finance 1 25%