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Mendeley readers
Chapter title |
„Ich sehe was, was Du nicht siehst“ – Zur Bedeutung von Big Data für die Markenführung
|
---|---|
Chapter number | 19 |
Book title |
Marke und digitale Medien
|
Published by |
Springer Gabler, Wiesbaden, January 2014
|
DOI | 10.1007/978-3-658-03298-2_19 |
Book ISBNs |
978-3-65-803297-5, 978-3-65-803298-2
|
Authors |
Sina Tams |
Mendeley readers
The data shown below were compiled from readership statistics for 10 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 10 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 5 | 50% |
Student > Bachelor | 4 | 40% |
Student > Postgraduate | 1 | 10% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 4 | 40% |
Economics, Econometrics and Finance | 3 | 30% |
Computer Science | 1 | 10% |
Psychology | 1 | 10% |
Design | 1 | 10% |
Other | 0 | 0% |