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Advertising to Children

Overview of attention for book
Cover of 'Advertising to Children'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Do Very Young Children Understand Persuasive Intent in Advertisements?
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    Chapter 3 The Development of Children’s Scepticism About Advertising
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    Chapter 4 Commercial Food Promotion to Children
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    Chapter 5 Alcohol Advertising and Young People
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    Chapter 6 Advertising to Children in China
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    Chapter 7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
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    Chapter 8 The Family’s Role in Children’s Interpretation of Advertising
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    Chapter 9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising
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    Chapter 10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness
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    Chapter 11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
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    Chapter 12 The Influence of Advergames on Children’s Consumer Choices and Behavior
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    Chapter 13 Conclusions
Attention for Chapter 7: Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
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