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Mendeley readers
| Chapter title |
Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
|
|---|---|
| Chapter number | 7 |
| Book title |
Advertising to Children
|
| Published by |
Palgrave Macmillan, London, January 2014
|
| DOI | 10.1057/9781137313256_7 |
| Book ISBNs |
978-1-349-32170-4, 978-1-137-31325-6
|
| Authors |
Caroline Oates, Nicki Newman, Athanasia Tziortzi, Oates, Caroline, Newman, Nicki, Tziortzi, Athanasia |
Mendeley readers
The data shown below were compiled from readership statistics for 5 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 5 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 2 | 40% |
| Professor > Associate Professor | 2 | 40% |
| Student > Ph. D. Student | 1 | 20% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 40% |
| Nursing and Health Professions | 1 | 20% |
| Social Sciences | 1 | 20% |
| Medicine and Dentistry | 1 | 20% |