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Advertising to Children

Overview of attention for book
Cover of 'Advertising to Children'

Table of Contents

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    Book Overview
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    Chapter 1 Introduction
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    Chapter 2 Do Very Young Children Understand Persuasive Intent in Advertisements?
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    Chapter 3 The Development of Children’s Scepticism About Advertising
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    Chapter 4 Commercial Food Promotion to Children
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    Chapter 5 Alcohol Advertising and Young People
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    Chapter 6 Advertising to Children in China
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    Chapter 7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
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    Chapter 8 The Family’s Role in Children’s Interpretation of Advertising
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    Chapter 9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising
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    Chapter 10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness
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    Chapter 11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
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    Chapter 12 The Influence of Advergames on Children’s Consumer Choices and Behavior
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    Chapter 13 Conclusions
Attention for Chapter 11: Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
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Citations

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Chapter title
Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
Chapter number 11
Book title
Advertising to Children
Published by
Palgrave Macmillan, London, January 2014
DOI 10.1057/9781137313256_11
Book ISBNs
978-1-349-32170-4, 978-1-137-31325-6
Authors

Shiying Li, Megan Pickering, Moondore Ali, Mark Blades, Caroline Oates

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Professor 1 100%
Student > Master 1 100%
Readers by discipline Count As %
Social Sciences 2 200%

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