↓ Skip to main content
What is this page? Embed badge

Advertising to Children

Overview of attention for book
Cover of 'Advertising to Children'

Table of Contents

  1. Altmetric Badge
    Book Overview
  2. Altmetric Badge
    Chapter 1 Introduction
  3. Altmetric Badge
    Chapter 2 Do Very Young Children Understand Persuasive Intent in Advertisements?
  4. Altmetric Badge
    Chapter 3 The Development of Children’s Scepticism About Advertising
  5. Altmetric Badge
    Chapter 4 Commercial Food Promotion to Children
  6. Altmetric Badge
    Chapter 5 Alcohol Advertising and Young People
  7. Altmetric Badge
    Chapter 6 Advertising to Children in China
  8. Altmetric Badge
    Chapter 7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children
  9. Altmetric Badge
    Chapter 8 The Family’s Role in Children’s Interpretation of Advertising
  10. Altmetric Badge
    Chapter 9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising
  11. Altmetric Badge
    Chapter 10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness
  12. Altmetric Badge
    Chapter 11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages
  13. Altmetric Badge
    Chapter 12 The Influence of Advergames on Children’s Consumer Choices and Behavior
  14. Altmetric Badge
    Chapter 13 Conclusions
Attention for Chapter 2: Do Very Young Children Understand Persuasive Intent in Advertisements?
Altmetric Badge

Citations

dimensions_citation
29 Dimensions

Readers on

mendeley
5 Mendeley
Summary Dimensions citations
So far, Dimensions has found 29 publications that cite this research output.

29

The most recent citing publications are shown below. View all 29 publications that cite this research output on Dimensions.

This page shows the most recent citations of this research output.

Click here to find out how to access more activity.

This page is provided by Altmetric.