Chapter 1 Introduction

Chapter 2 Do Very Young Children Understand Persuasive Intent in Advertisements?

Chapter 3 The Development of Children’s Scepticism About Advertising

Chapter 5 Alcohol Advertising and Young People

Chapter 6 Advertising to Children in China

Chapter 7 Parents’ Beliefs About, and Attitudes Towards, Marketing to Children

Chapter 8 The Family’s Role in Children’s Interpretation of Advertising

Chapter 9 Linkages Between Media Literacy and Children’s and Adolescents’ Susceptibility to Advertising

Chapter 10 Under the Radar: How Embedded Commercial Messages in TV and the New Media Influence Children Without their Conscious Awareness

Chapter 11 Young Children’s Ability to Identify Advertisements on Television, Web Pages and Search Engine Web Pages

Chapter 12 The Influence of Advergames on Children’s Consumer Choices and Behavior

Chapter 13 Conclusions