Electronic Word of Mouth (eWOM) in the Marketing Context

Overview of attention for book

Cover of 'Electronic Word of Mouth (eWOM) in the Marketing Context'

Table of Contents

Attention for Chapter 7: Managing eWOM

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Citations

dimensions_citation: 153 Dimensions

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mendeley: 9 Mendeley

Summary Dimensions citations

So far, Dimensions has found 153 publications that cite this research output.

153

The most recent citing publications are shown below. View all 153 publications that cite this research output on Dimensions.

Sentiment Analysis of Electronic Word of Mouth (E-WoM) on E-Learning

Book chapter (July 2024)

Trajectory of Innovation and Transformation on Yum Cha Culture (Dim Sum)

Book chapter (June 2024)

How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors

Article in Data and Information Management (June 2024)

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