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Mendeley readers
| Chapter title |
Managing eWOM
|
|---|---|
| Chapter number | 7 |
| Book title |
Electronic Word of Mouth (eWOM) in the Marketing Context
|
| Published by |
Springer International Publishing, February 2017
|
| DOI | 10.1007/978-3-319-52459-7_7 |
| Book ISBNs |
978-3-31-952458-0, 978-3-31-952459-7
|
| Authors |
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |
Mendeley readers
The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 9 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Professor | 1 | 11% |
| Student > Ph. D. Student | 1 | 11% |
| Professor > Associate Professor | 1 | 11% |
| Student > Master | 1 | 11% |
| Unknown | 5 | 56% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 44% |
| Unknown | 5 | 56% |