You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
| Chapter title |
Conclusion
|
|---|---|
| Chapter number | 8 |
| Book title |
Electronic Word of Mouth (eWOM) in the Marketing Context
|
| Published by |
Springer International Publishing, February 2017
|
| DOI | 10.1007/978-3-319-52459-7_8 |
| Book ISBNs |
978-3-31-952458-0, 978-3-31-952459-7
|
| Authors |
Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |