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Value-ology

Overview of attention for book
Cover of 'Value-ology'

Table of Contents

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    Book Overview
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    Chapter 1 What Is Value?
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    Chapter 2 Value Propositions: So What Are They?
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    Chapter 3 The Value Proposing Professional
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    Chapter 4 Unearthing Customer Value
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    Chapter 5 Aligning Products and Solutions to Themes: From Bombardment to Customer Value Conversations
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    Chapter 6 Your Buyer’s Journey: Developing a Consistent Message
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    Chapter 7 Developing Coherent Campaigns
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    Chapter 8 Driving Results Through Account-Based Marketing
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    Chapter 9 Align or Die? Ensuring Marketing and Sales Are Aligned with the Customer
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    Chapter 10 Cohesion Is the New Differentiator: Are You Ready?
Attention for Chapter 6: Your Buyer’s Journey: Developing a Consistent Message
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