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Mendeley readers
| Chapter title |
Your Buyer’s Journey: Developing a Consistent Message
|
|---|---|
| Chapter number | 6 |
| Book title |
Value-ology
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-45626-3_6 |
| Book ISBNs |
978-3-31-945625-6, 978-3-31-945626-3
|
| Authors |
Simon Kelly, Paul Johnston, Stacey Danheiser |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 16 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 31% |
| Student > Master | 4 | 25% |
| Student > Doctoral Student | 1 | 6% |
| Student > Ph. D. Student | 1 | 6% |
| Student > Postgraduate | 1 | 6% |
| Other | 0 | 0% |
| Unknown | 4 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 38% |
| Engineering | 3 | 19% |
| Computer Science | 1 | 6% |
| Social Sciences | 1 | 6% |
| Economics, Econometrics and Finance | 1 | 6% |
| Other | 0 | 0% |
| Unknown | 4 | 25% |