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| Chapter title |
Aligning Products and Solutions to Themes: From Bombardment to Customer Value Conversations
|
|---|---|
| Chapter number | 5 |
| Book title |
Value-ology
|
| Published by |
Palgrave Macmillan, Cham, January 2017
|
| DOI | 10.1007/978-3-319-45626-3_5 |
| Book ISBNs |
978-3-31-945625-6, 978-3-31-945626-3
|
| Authors |
Simon Kelly, Paul Johnston, Stacey Danheiser |