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Chapter title |
How do Tourists Evaluate Augmented Reality Services? Segmentation, Awareness, Devices and Marketing Use Cases
|
---|---|
Chapter number | 19 |
Book title |
Springer Handbook of Augmented Reality
|
Published by |
Springer, Cham, January 2023
|
DOI | 10.1007/978-3-030-67822-7_19 |
Book ISBNs |
978-3-03-067821-0, 978-3-03-067822-7
|
Authors |
Katrin E. Schein, Marc Herz, Philipp A. Rauschnabel, Schein, Katrin E., Herz, Marc, Rauschnabel, Philipp A. |