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Timeline
Mendeley readers
Chapter title |
The Ansoff Matrix
|
---|---|
Chapter number | 24 |
Book title |
Key Marketing Concepts
|
Published by |
Macmillan Education UK, January 1995
|
DOI | 10.1007/978-1-349-13877-7_24 |
Book ISBNs |
978-0-333-64563-5, 978-1-349-13877-7
|
Authors |
Mike Meldrum, Malcolm McDonald |
Mendeley readers
The data shown below were compiled from readership statistics for 383 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Indonesia | 1 | <1% |
Iran, Islamic Republic of | 1 | <1% |
Denmark | 1 | <1% |
Canada | 1 | <1% |
Unknown | 379 | 99% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Master | 90 | 23% |
Student > Bachelor | 71 | 19% |
Student > Postgraduate | 16 | 4% |
Student > Ph. D. Student | 10 | 3% |
Other | 9 | 2% |
Other | 20 | 5% |
Unknown | 167 | 44% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 114 | 30% |
Social Sciences | 15 | 4% |
Engineering | 14 | 4% |
Economics, Econometrics and Finance | 11 | 3% |
Computer Science | 10 | 3% |
Other | 48 | 13% |
Unknown | 171 | 45% |