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Timeline
Mendeley readers
Title |
Key Marketing Concepts
|
---|---|
Published by |
Macmillan Education UK, January 1995
|
DOI | 10.1007/978-1-349-13877-7 |
ISBNs |
978-0-333-64563-5, 978-1-349-13877-7
|
Authors |
Meldrum, Mike, McDonald, Malcolm, Mike Meldrum, Malcolm McDonald |
Mendeley readers
The data shown below were compiled from readership statistics for 19 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 19 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Student > Bachelor | 2 | 11% |
Student > Master | 2 | 11% |
Lecturer > Senior Lecturer | 1 | 5% |
Unknown | 14 | 74% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 3 | 16% |
Earth and Planetary Sciences | 1 | 5% |
Social Sciences | 1 | 5% |
Engineering | 1 | 5% |
Unknown | 13 | 68% |