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Mendeley readers
| Title |
Key Marketing Concepts
|
|---|---|
| Published by |
Macmillan Education UK, January 1995
|
| DOI | 10.1007/978-1-349-13877-7 |
| ISBNs |
978-0-333-64563-5, 978-1-349-13877-7
|
| Authors |
Meldrum, Mike, McDonald, Malcolm, Mike Meldrum, Malcolm McDonald |
Mendeley readers
The data shown below were compiled from readership statistics for 18 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 18 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 11% |
| Student > Master | 2 | 11% |
| Lecturer > Senior Lecturer | 1 | 6% |
| Unknown | 13 | 72% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 17% |
| Earth and Planetary Sciences | 1 | 6% |
| Social Sciences | 1 | 6% |
| Engineering | 1 | 6% |
| Unknown | 12 | 67% |