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Sportmarketing

Overview of attention for book
Cover of 'Sportmarketing'

Table of Contents

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    Book Overview
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    Chapter 1 Einleitung
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    Chapter 2 Sportmarketing im Zentrum verschiedener Märkte
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    Chapter 3 Grundlagen des Sportmarketing
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    Chapter 4 Leistungsaspekte im Sportmarketing
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    Chapter 5 Preise und Verträge im Sportmarketing
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    Chapter 6 Kommunikationsthemen im Sportmarketing
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    Chapter 7 Vertriebswege im Sportmarketing
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    Chapter 8 Perspektiven des Sports – Chancen und Risiken im Sportmarketing
Attention for Chapter 4: Leistungsaspekte im Sportmarketing
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