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| Chapter title |
Perspektiven des Sports – Chancen und Risiken im Sportmarketing
|
|---|---|
| Chapter number | 8 |
| Book title |
Sportmarketing
|
| Published by |
Springer Gabler, Wiesbaden, January 2022
|
| DOI | 10.1007/978-3-658-37176-0_8 |
| Book ISBNs |
978-3-65-837175-3, 978-3-65-837176-0
|
| Authors |
Bruhn, Manfred, Rohlmann, Peter |