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Digital Entertainment

Overview of attention for book
Cover of 'Digital Entertainment'

Table of Contents

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    Book Overview
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    Chapter 1 Consumer Engagement in Digital Entertainment: A Systematic Review
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    Chapter 2 Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
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    Chapter 3 A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest
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    Chapter 4 Games Features for Health Disciplines for Patient Learning as Entertainment
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    Chapter 5 Entertainment in Era of AI, Big Data & IoT
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    Chapter 6 Digital Application-Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
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    Chapter 7 Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage
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    Chapter 8 The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers
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    Chapter 9 Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers
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    Chapter 10 A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era
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    Chapter 11 Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting and Social Media
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    Chapter 12 Building Effective Social Media Strategy: Case-Based Learning and Recommendations
Attention for Chapter 8: The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers
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Citations

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Chapter title
The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers
Chapter number 8
Book title
Digital Entertainment
Published by
Palgrave Macmillan, Singapore, January 2021
DOI 10.1007/978-981-15-9724-4_8
Book ISBNs
978-9-81-159723-7, 978-9-81-159724-4
Authors

Duman, Üyesi Orhan, Das, Subhankar

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 24 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 24 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 2 8%
Student > Master 2 8%
Unspecified 1 4%
Professor 1 4%
Lecturer 1 4%
Other 2 8%
Unknown 15 63%
Readers by discipline Count As %
Business, Management and Accounting 7 29%
Unspecified 1 4%
Psychology 1 4%
Economics, Econometrics and Finance 1 4%
Unknown 14 58%