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Digital Entertainment

Overview of attention for book
Cover of 'Digital Entertainment'

Table of Contents

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    Book Overview
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    Chapter 1 Consumer Engagement in Digital Entertainment: A Systematic Review
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    Chapter 2 Review of Consumer Engagement and Digital Entertainment on Over the Top Platforms
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    Chapter 3 A Study on Processing of Information Storage & Use of New Age Consumers in Digital Wellness Sector Through Story Telling & Creating Interest
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    Chapter 4 Games Features for Health Disciplines for Patient Learning as Entertainment
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    Chapter 5 Entertainment in Era of AI, Big Data & IoT
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    Chapter 6 Digital Application-Based Viewing: Impact of Instructions & Feedback on Viewer Satisfaction & Learning Effectiveness
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    Chapter 7 Digital Entertainment Based Do It Yourself Content & Advertisement as a Factor of Driving Force for Trust & Customer Patronage
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    Chapter 8 The Dynamic Rise of Digital Brands’ Market Mavens in Digital Entertainment: A Complete Know How for Curious Customers
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    Chapter 9 Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers
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    Chapter 10 A Review for Managerial Guidelines for Social Media Integration of IMC in Digital Era
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    Chapter 11 Sharenting: A New Paradigm of Digital Entertainment of New Age Parenting and Social Media
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    Chapter 12 Building Effective Social Media Strategy: Case-Based Learning and Recommendations
Attention for Chapter 12: Building Effective Social Media Strategy: Case-Based Learning and Recommendations
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Citations

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Chapter title
Building Effective Social Media Strategy: Case-Based Learning and Recommendations
Chapter number 12
Book title
Digital Entertainment
Published by
Palgrave Macmillan, Singapore, January 2021
DOI 10.1007/978-981-15-9724-4_12
Book ISBNs
978-9-81-159723-7, 978-9-81-159724-4
Authors

Shalender, Kumar

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 9 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 9 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 2 22%
Student > Bachelor 1 11%
Other 1 11%
Researcher 1 11%
Student > Postgraduate 1 11%
Other 0 0%
Unknown 3 33%
Readers by discipline Count As %
Business, Management and Accounting 2 22%
Computer Science 2 22%
Engineering 1 11%
Unknown 4 44%