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Mendeley readers
Chapter title |
Integrated Marketing Communication: A Systematic Study from Media Channels to Digital Connectivity of New Age Consumers
|
---|---|
Chapter number | 9 |
Book title |
Digital Entertainment
|
Published by |
Palgrave Macmillan, Singapore, January 2021
|
DOI | 10.1007/978-981-15-9724-4_9 |
Book ISBNs |
978-9-81-159723-7, 978-9-81-159724-4
|
Authors |
Mishra, Teena |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 12 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Unspecified | 3 | 25% |
Student > Ph. D. Student | 1 | 8% |
Student > Bachelor | 1 | 8% |
Lecturer | 1 | 8% |
Student > Master | 1 | 8% |
Other | 0 | 0% |
Unknown | 5 | 42% |
Readers by discipline | Count | As % |
---|---|---|
Unspecified | 3 | 25% |
Business, Management and Accounting | 2 | 17% |
Computer Science | 1 | 8% |
Engineering | 1 | 8% |
Unknown | 5 | 42% |