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Reinventing Fashion Retailing

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Cover of 'Reinventing Fashion Retailing'

Table of Contents

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    Book Overview
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    Chapter 1 The State of Fashion Retailing Post-pandemic: Trends, Challenges and Innovations
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    Chapter 2 Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems
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    Chapter 3 Brand Storytelling, Gamification and Social Media Marketing in the “Metaverse”: A Case Study of The Ralph Lauren Winter Escape
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    Chapter 4 The Use of Augmented Reality to Enhance Consumer Experience: The Case of Kohl’s Snapchat Virtual Closet and Sephora Virtual Artist
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    Chapter 5 Skins in the Game: Fashion Branding and Commercial Video Games
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    Chapter 6 Becoming a Fashion Blogger Entrepreneur: The Case of Chiara Ferragni
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    Chapter 7 Crowdfunding Nascent Fashion Brands
Attention for Chapter 4: The Use of Augmented Reality to Enhance Consumer Experience: The Case of Kohl’s Snapchat Virtual Closet and Sephora Virtual Artist
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