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Mendeley readers
| Chapter title |
Brand Storytelling, Gamification and Social Media Marketing in the “Metaverse”: A Case Study of The Ralph Lauren Winter Escape
|
|---|---|
| Chapter number | 3 |
| Book title |
Reinventing Fashion Retailing
|
| Published by |
Palgrave Macmillan, Cham, January 2023
|
| DOI | 10.1007/978-3-031-11185-3_3 |
| Book ISBNs |
978-3-03-111184-6, 978-3-03-111185-3
|
| Authors |
Vanissa Wanick, James Stallwood, Wanick, Vanissa, Stallwood, James |
Mendeley readers
The data shown below were compiled from readership statistics for 54 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 54 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 4 | 7% |
| Student > Ph. D. Student | 3 | 6% |
| Professor > Associate Professor | 3 | 6% |
| Researcher | 2 | 4% |
| Student > Master | 2 | 4% |
| Other | 4 | 7% |
| Unknown | 36 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 5 | 9% |
| Computer Science | 4 | 7% |
| Social Sciences | 3 | 6% |
| Economics, Econometrics and Finance | 2 | 4% |
| Environmental Science | 1 | 2% |
| Other | 1 | 2% |
| Unknown | 38 | 70% |