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Reinventing Fashion Retailing

Overview of attention for book
Attention for Chapter 4: The Use of Augmented Reality to Enhance Consumer Experience: The Case of Kohl’s Snapchat Virtual Closet and Sephora Virtual Artist
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Citations

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8 Mendeley
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Chapter title
The Use of Augmented Reality to Enhance Consumer Experience: The Case of Kohl’s Snapchat Virtual Closet and Sephora Virtual Artist
Chapter number 4
Book title
Reinventing Fashion Retailing
Published by
Palgrave Macmillan, Cham, January 2023
DOI 10.1007/978-3-031-11185-3_4
Book ISBNs
978-3-03-111184-6, 978-3-03-111185-3
Authors

Vanissa Wanick, James Stallwood, Eirini Bazaki, Wanick, Vanissa, Stallwood, James, Bazaki, Eirini

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 8 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 13%
Unspecified 1 13%
Lecturer 1 13%
Lecturer > Senior Lecturer 1 13%
Unknown 4 50%
Readers by discipline Count As %
Business, Management and Accounting 2 25%
Unspecified 1 13%
Economics, Econometrics and Finance 1 13%
Unknown 4 50%