Chapter 1 A sideways look at farm tourism in Germany and in Italy

Chapter 2 Perspectives of emotional food communication for farm operators

Chapter 4 From agricultural to rural: agritourism as a productive option

Chapter 5 Educational farms in the Emilia-Romagna region: their role in food habit education

Chapter 6 Food and tourism: the role of the “Slow Food” association

Chapter 7 Opportunities of cooperative marketing using the example of the wine region Saale-Unstrut

Chapter 8 Schätzel Vinery – Tradition 2.0

Chapter 9 Institutional isomorphism and adoption of e-marketing in the hospitality industry: a new perspective for research

Chapter 10 E-Business horizons in the tourism industry -Challenges for research and practice

Chapter 11 The Risk™ strategic game of rural tourism: how sensory analysis can help in achieving a sustainable competitive advantage

Chapter 12 Sensory marketing research - Identification of the ideal sensory product profile

Chapter 13 Conclusions