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Fashion Marketing in Emerging Economies Volume II

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Cover of 'Fashion Marketing in Emerging Economies Volume II'

Table of Contents

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    Book Overview
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    Chapter 1 Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
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    Chapter 2 Fashioning the Future Generation: Generation Z Indian Consumers’ Attitudes Towards Western and Indian Fashion
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    Chapter 3 A Closer Look at the Menswear Market in Brazil
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    Chapter 4 The Power of Neuromarketing: Taking Luxury Fashion Marketing in Southeast Asia Markets to a Whole New Level
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    Chapter 5 Afloat in a Changing COVID-19 World: The Rise of Artisanal Fashion in India for Brand Story Relevance in Challenging Times
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    Chapter 6 Towards Understanding How Nigerian Fashion Brands Influence Customer Purchasing Behaviour. A Case Study of Nigerian Fashion Brands
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    Chapter 7 South Africa: A Snapshot of Contemporary Fashion Retail
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    Chapter 8 The Rise of Female Empowerment in Egypt: The Fashion Psychology Behind Their Attire and Armour
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    Chapter 9 Fashion Analytics in Africa and Middle East: Strategies, Tools, and Insights for Fashion Brands
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    Chapter 10 South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda
Attention for Chapter 6: Towards Understanding How Nigerian Fashion Brands Influence Customer Purchasing Behaviour. A Case Study of Nigerian Fashion Brands
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