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Mendeley readers
| Chapter title |
Towards Understanding How Nigerian Fashion Brands Influence Customer Purchasing Behaviour. A Case Study of Nigerian Fashion Brands
|
|---|---|
| Chapter number | 6 |
| Book title |
Fashion Marketing in Emerging Economies Volume II
|
| Published by |
Palgrave Macmillan, Cham, January 2023
|
| DOI | 10.1007/978-3-031-07078-5_6 |
| Book ISBNs |
978-3-03-107077-8, 978-3-03-107078-5
|
| Authors |
Joseph, Damilola |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 2 | 18% |
| Student > Ph. D. Student | 1 | 9% |
| Student > Master | 1 | 9% |
| Unknown | 7 | 64% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 2 | 18% |
| Environmental Science | 1 | 9% |
| Business, Management and Accounting | 1 | 9% |
| Unknown | 7 | 64% |