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Mendeley readers
| Chapter title |
Fashioning the Future Generation: Generation Z Indian Consumers’ Attitudes Towards Western and Indian Fashion
|
|---|---|
| Chapter number | 2 |
| Book title |
Fashion Marketing in Emerging Economies Volume II
|
| Published by |
Palgrave Macmillan, Cham, January 2023
|
| DOI | 10.1007/978-3-031-07078-5_2 |
| Book ISBNs |
978-3-03-107077-8, 978-3-03-107078-5
|
| Authors |
Bardey, Aurore, Mehdiratta, Utkarsha, Turner, Rose |
Mendeley readers
The data shown below were compiled from readership statistics for 8 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 8 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Unspecified | 2 | 25% |
| Student > Ph. D. Student | 2 | 25% |
| Lecturer | 1 | 13% |
| Student > Postgraduate | 1 | 13% |
| Student > Master | 1 | 13% |
| Other | 0 | 0% |
| Unknown | 1 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Unspecified | 2 | 25% |
| Business, Management and Accounting | 2 | 25% |
| Social Sciences | 1 | 13% |
| Engineering | 1 | 13% |
| Unknown | 2 | 25% |