Chapter 1 Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives

Chapter 2 Fashioning the Future Generation: Generation Z Indian Consumers’ Attitudes Towards Western and Indian Fashion

Chapter 3 A Closer Look at the Menswear Market in Brazil

Chapter 4 The Power of Neuromarketing: Taking Luxury Fashion Marketing in Southeast Asia Markets to a Whole New Level

Chapter 5 Afloat in a Changing COVID-19 World: The Rise of Artisanal Fashion in India for Brand Story Relevance in Challenging Times

Chapter 6 Towards Understanding How Nigerian Fashion Brands Influence Customer Purchasing Behaviour. A Case Study of Nigerian Fashion Brands

Chapter 7 South Africa: A Snapshot of Contemporary Fashion Retail

Chapter 8 The Rise of Female Empowerment in Egypt: The Fashion Psychology Behind Their Attire and Armour

Chapter 10 South American, Asian and African Perspectives in Fashion Marketing: Conclusion and Research Agenda