The book chapter entitled “Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector” is co-authored by Assoc Prof. Dr. Kandappan Balasubramanian and Dr. Rupam Konar.
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The chapter “Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector” is co-authored by Assoc Prof. Dr. Kandappan Balasubramanian and Dr. Rupam Konar. Enjoy reading!
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