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Mendeley readers
Chapter title |
SMEs’ Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy
|
---|---|
Chapter number | 2 |
Book title |
Marketing Communications and Brand Development in Emerging Markets Volume II
|
Published by |
Palgrave Macmillan, Cham, January 2022
|
DOI | 10.1007/978-3-030-95581-6_2 |
Book ISBNs |
978-3-03-095580-9, 978-3-03-095581-6
|
Authors |
Mokhtar, Sany Sanuri Mohd, Salimon, Maruf Gbadebo |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
Country | Count | As % |
---|---|---|
Unknown | 13 | 100% |
Demographic breakdown
Readers by professional status | Count | As % |
---|---|---|
Lecturer > Senior Lecturer | 2 | 15% |
Student > Master | 2 | 15% |
Unspecified | 1 | 8% |
Other | 1 | 8% |
Librarian | 1 | 8% |
Other | 2 | 15% |
Unknown | 4 | 31% |
Readers by discipline | Count | As % |
---|---|---|
Business, Management and Accounting | 5 | 38% |
Unspecified | 1 | 8% |
Computer Science | 1 | 8% |
Economics, Econometrics and Finance | 1 | 8% |
Social Sciences | 1 | 8% |
Other | 0 | 0% |
Unknown | 4 | 31% |