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Marketing Communications and Brand Development in Emerging Markets Volume II

Overview of attention for book
Cover of 'Marketing Communications and Brand Development in Emerging Markets Volume II'

Table of Contents

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    Book Overview
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    Chapter 1 Marketing Communications and Brand Development in a Changing World: Introduction, Issues, and Perspectives
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    Chapter 2 SMEs’ Adoption of Artificial Intelligence-Chatbots for Marketing Communication: A Conceptual Framework for an Emerging Economy
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    Chapter 3 Integration of Augmented Reality (AR) and Virtual Reality (VR) as Marketing Communications Channels in the Hospitality and Tourism Service Sector
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    Chapter 4 #BankFromHome: Using Advertisement Campaigns to Change Banking Behaviour During the COVID-19 Pandemic in an Emerging Economy
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    Chapter 5 Marketing Communications During a Pandemic: Perspective from a Developing Country
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    Chapter 6 Brand Management During a Crisis: Lessons for Indigenous Hospitality Organisations in Africa
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    Chapter 7 Corporate Social Responsibility and Brand Development in Emerging Markets: Lessons from the COVID-19 Interventions in Nigeria
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    Chapter 8 Examining the Significance of Corporate Social Responsibility in Building Employee Value Proposition and Brand Value in the United Arab Emirates
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    Chapter 9 Corporate Social Responsibility and Corporate Brand Building in Africa’s Emerging Markets
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    Chapter 10 Brand Development Through Sustainability Certifications in Emerging Markets: Adoption of B Corporation Certification in Vietnam
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    Chapter 11 Critical Green Innovation Themes for Brand Development in Emerging Markets
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    Chapter 12 Marketing Communications: Embedding Sustainability Practices in a Changing World
Attention for Chapter 8: Examining the Significance of Corporate Social Responsibility in Building Employee Value Proposition and Brand Value in the United Arab Emirates
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Citations

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Readers on

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Summary Dimensions citations
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Chapter title
Examining the Significance of Corporate Social Responsibility in Building Employee Value Proposition and Brand Value in the United Arab Emirates
Chapter number 8
Book title
Marketing Communications and Brand Development in Emerging Markets Volume II
Published by
Palgrave Macmillan, Cham, January 2022
DOI 10.1007/978-3-030-95581-6_8
Book ISBNs
978-3-03-095580-9, 978-3-03-095581-6
Authors

Agha, Kakul, Fitzsimmons, Jason

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 6 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 6 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 17%
Student > Bachelor 1 17%
Student > Master 1 17%
Unknown 3 50%
Readers by discipline Count As %
Business, Management and Accounting 2 33%
Unknown 4 67%

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