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Chapter title |
Corporate Social Responsibility and Corporate Brand Building in Africa’s Emerging Markets
|
---|---|
Chapter number | 9 |
Book title |
Marketing Communications and Brand Development in Emerging Markets Volume II
|
Published by |
Palgrave Macmillan, Cham, January 2022
|
DOI | 10.1007/978-3-030-95581-6_9 |
Book ISBNs |
978-3-03-095580-9, 978-3-03-095581-6
|
Authors |
Meru, Abel Kinoti, Kinoti, Mary Wanjiru |