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Mendeley readers
| Chapter title |
Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications
|
|---|---|
| Chapter number | 5 |
| Book title |
Fashion Marketing in Emerging Economies Volume I
|
| Published by |
Palgrave Macmillan, Cham, January 2023
|
| DOI | 10.1007/978-3-031-07326-7_5 |
| Book ISBNs |
978-3-03-107325-0, 978-3-03-107326-7
|
| Authors |
Nguyen, Nguyen Phong, Mogaji, Emmanuel |
Mendeley readers
The data shown below were compiled from readership statistics for 23 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 23 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 2 | 9% |
| Lecturer | 1 | 4% |
| Lecturer > Senior Lecturer | 1 | 4% |
| Student > Doctoral Student | 1 | 4% |
| Researcher | 1 | 4% |
| Other | 0 | 0% |
| Unknown | 17 | 74% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 3 | 13% |
| Engineering | 2 | 9% |
| Arts and Humanities | 1 | 4% |
| Unknown | 17 | 74% |