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Fashion Marketing in Emerging Economies Volume I

Overview of attention for book
Cover of 'Fashion Marketing in Emerging Economies Volume I'

Table of Contents

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    Book Overview
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    Chapter 1 Fashion Marketing in Emerging Economies: An Introduction
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    Chapter 2 Fashion Brands and Emerging Markets’ Opportunities: A Literature Review from a Consumer Behaviour and Marketing Perspective
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    Chapter 3 Fashion Weeks and Customer Experiences in Emerging Markets
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    Chapter 4 Will I Follow My Ideal Self Everywhere? Exploring Consumers’ Perceptions Towards Fast Fashion Influencers on Instagram
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    Chapter 5 Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications
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    Chapter 6 Communication of CSR Practices and Apparel Industry in India—Perspectives of Companies and Consumers
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    Chapter 7 Sustainability and the Supply Chain
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    Chapter 8 Sustainable Fashion in Ghana: An Exploratory Study of Fashion Designers’ Knowledge, Practices and Challenges
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    Chapter 9 Sustainable Fashion: The Case of a Mexican BCorp
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    Chapter 10 Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Research Agenda
Attention for Chapter 6: Communication of CSR Practices and Apparel Industry in India—Perspectives of Companies and Consumers
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Citations

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Summary Dimensions citations
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Chapter title
Communication of CSR Practices and Apparel Industry in India—Perspectives of Companies and Consumers
Chapter number 6
Book title
Fashion Marketing in Emerging Economies Volume I
Published by
Palgrave Macmillan, Cham, January 2023
DOI 10.1007/978-3-031-07326-7_6
Book ISBNs
978-3-03-107325-0, 978-3-03-107326-7
Authors

Adapa, Sujana, Yarram, Subba Reddy

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 4 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 4 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 1 25%
Unknown 3 75%
Readers by discipline Count As %
Business, Management and Accounting 1 25%
Unknown 3 75%

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