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Fashion Marketing in Emerging Economies Volume I

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Cover of 'Fashion Marketing in Emerging Economies Volume I'

Table of Contents

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    Book Overview
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    Chapter 1 Fashion Marketing in Emerging Economies: An Introduction
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    Chapter 2 Fashion Brands and Emerging Markets’ Opportunities: A Literature Review from a Consumer Behaviour and Marketing Perspective
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    Chapter 3 Fashion Weeks and Customer Experiences in Emerging Markets
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    Chapter 4 Will I Follow My Ideal Self Everywhere? Exploring Consumers’ Perceptions Towards Fast Fashion Influencers on Instagram
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    Chapter 5 Emerging Economies in Fashion Global Value Chains: Brand Positioning and Managerial Implications
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    Chapter 6 Communication of CSR Practices and Apparel Industry in India—Perspectives of Companies and Consumers
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    Chapter 7 Sustainability and the Supply Chain
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    Chapter 8 Sustainable Fashion in Ghana: An Exploratory Study of Fashion Designers’ Knowledge, Practices and Challenges
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    Chapter 9 Sustainable Fashion: The Case of a Mexican BCorp
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    Chapter 10 Brand, Consumer and Sustainability Perspectives in Fashion Marketing: Conclusion and Research Agenda
Attention for Chapter 4: Will I Follow My Ideal Self Everywhere? Exploring Consumers’ Perceptions Towards Fast Fashion Influencers on Instagram
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Chapter title
Will I Follow My Ideal Self Everywhere? Exploring Consumers’ Perceptions Towards Fast Fashion Influencers on Instagram
Chapter number 4
Book title
Fashion Marketing in Emerging Economies Volume I
Published by
Palgrave Macmillan, Cham, January 2023
DOI 10.1007/978-3-031-07326-7_4
Book ISBNs
978-3-03-107325-0, 978-3-03-107326-7
Authors

Kharuhayothin, Tanyatip, Patarapongsant, Yupin

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