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Successful Social Media and Ecommerce Strategies in the Wine Industry

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Cover of 'Successful Social Media and Ecommerce Strategies in the Wine Industry'

Table of Contents

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    Book Overview
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    Chapter 1 Current Status of Global Wine Ecommerce and Social Media
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    Chapter 2 Wine on Facebook: A Look at Millennials’ Wine Information Search
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    Chapter 3 Online Communication Approaches and Social Networks in Traditional Wine Regions: A Case Study from Italy
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    Chapter 4 Word of Mouth Impulses Boost Wines of Germany: A Case Study
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    Chapter 5 The Use of Social Media in the Wine Event Industry: A Case Study of the High Country Harvest in Australia
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    Chapter 6 Crowdsourcing in Wine Business: Co-Creation and Fundraising Experiences
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    Chapter 7 Are Customers Having E-Conversations about Your Wine? The Importance of Online Discussion Forums as Electronic Word of Mouth for Wine Marketers
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    Chapter 8 Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina
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    Chapter 9 Cross-Cultural Comparison of Social Media Usage in the Wine Industry: Differences between the United States and Germany
Attention for Chapter 4: Word of Mouth Impulses Boost Wines of Germany: A Case Study
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