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Successful Social Media and Ecommerce Strategies in the Wine Industry

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Attention for Chapter 8: Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina
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Chapter title
Wine Price Determination in Online Specialized Stores: An Empirical Study for Argentina
Chapter number 8
Book title
Successful Social Media and Ecommerce Strategies in the Wine Industry
Published by
Palgrave Macmillan US, January 2016
DOI 10.1057/9781137602985_8
Book ISBNs
978-1-349-88813-9, 978-1-137-60298-5
Authors

Rodrigo García Arancibia, Edith Depetris Guiguet, Gustavo Rossini

Editors

Gergely Szolnoki, Liz Thach, Dani Kolb