You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
Mendeley readers
| Chapter title |
Wine on Facebook: A Look at Millennials’ Wine Information Search
|
|---|---|
| Chapter number | 2 |
| Book title |
Successful Social Media and Ecommerce Strategies in the Wine Industry
|
| Published by |
Palgrave Macmillan US, January 2016
|
| DOI | 10.1057/9781137602985_2 |
| Book ISBNs |
978-1-349-88813-9, 978-1-137-60298-5
|
| Authors |
Lindsey M. Higgins, Marianne McGarry Wolf, Mitchell J. Wolf |
| Editors |
Gergely Szolnoki, Liz Thach, Dani Kolb |
Mendeley readers
The data shown below were compiled from readership statistics for 13 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 13 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 3 | 23% |
| Researcher | 2 | 15% |
| Student > Ph. D. Student | 1 | 8% |
| Other | 1 | 8% |
| Student > Bachelor | 1 | 8% |
| Other | 1 | 8% |
| Unknown | 4 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 4 | 31% |
| Agricultural and Biological Sciences | 1 | 8% |
| Computer Science | 1 | 8% |
| Economics, Econometrics and Finance | 1 | 8% |
| Social Sciences | 1 | 8% |
| Other | 0 | 0% |
| Unknown | 5 | 38% |