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Chapter title |
Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB™. It’s What You Do!
|
---|---|
Chapter number | 20 |
Book title |
Advances in Communication Research to Reduce Childhood Obesity
|
Published by |
Springer New York, November 2012
|
DOI | 10.1007/978-1-4614-5511-0_20 |
Book ISBNs |
978-1-4614-5510-3, 978-1-4614-5511-0
|
Authors |
Marian Huhman Ph.D., Carrie D. Patnode Ph.D., M.P.H., Marian Huhman, Carrie D. Patnode |
Editors |
Jerome D. Williams, Keryn E. Pasch, Chiquita A. Collins |