Advances in Communication Research to Reduce Childhood Obesity

Chapter 1 Introduction: Childhood Obesity: Media, Advertising, Community, and Advocacy

Chapter 2 Progress on Public Policy: The Aftermath of the 2005 Institute of Medicine Report on Food Marketing and the Diets of Children and Youth

Chapter 3 Integrated Marketing Communications and Power Imbalance: The Strategic Nature of Marketing to Children and Adolescents by Food and Beverage Companies

Chapter 4 The Role of Ethics in Food and Beverage Marketing to Children

Chapter 5 The New First Amendment and Its Implications for Combating Obesity Through Regulation of Advertising

Chapter 6 Self-regulation as a Tool for Promoting Healthier Children’s Diets: Can CARU and the CFBAI Do More?

Chapter 7 Monitoring Food Company Marketing to Children to Spotlight Best and Worst Practices

Chapter 8 Children’s Exposure to Food and Beverage Advertising on Television: Tracking Calories and Nutritional Content by Company Membership in Self-regulation

Chapter 9 The Role of Advertising on Attitudes and Consumption of Food and Beverage Products

Chapter 10 The Digital Food Marketing Landscape: Challenges for Researchers

Chapter 11 A Multi-Method Study to Understand How Youth Perceive and Evaluate Food and Beverage Advertisements

Chapter 12 Adolescents’ Response to Food Marketing in Delhi, India

Chapter 13 The Role of Schools in Food and Beverage Marketing: Significance, Challenges, Next Steps

Chapter 14 Outdoor Food and Beverage Advertising: A Saturated Environment

Chapter 15 Exploring Marketing Targeted at Youth in Food Stores

Chapter 16 Understanding Community Perspectives: A Step Towards Achieving Food Marketing Equity

Chapter 17 Latino Youth and Obesity: Communication/Media Influence on Marketing

Chapter 18 Targeted Marketing of Junk Food to Ethnic Minority Youth: Fighting Back with Legal Advocacy and Community Engagement

Chapter 19 Physical Activity, Media, and Marketing: Advances in Communications and Media Marketing

Chapter 20 Communities Leveraging the Assets of a National Social Marketing Campaign: Experiences with VERB™. It’s What You Do!

Chapter 21 Development and Release of the 2008 Physical Activity Guidelines for Americans: Children and Adolescents

Chapter 22 Voluntary Health Organizations and Nonprofit Advocacy Organizations Play Critical Roles in Making Community Norms More Supportive of Healthier Eating and Increased Physical Activity

Chapter 23 Childhood Obesity and Exergames: Assessments and Experiences from Singapore

Chapter 24 Leveraging Industry Efforts to Fight Childhood Obesity: A Multi-Sectored Approach to Communications