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International Marketing of Higher Education

Overview of attention for book
International Marketing of Higher Education
Palgrave Macmillan US

Table of Contents

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    Book Overview
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    Chapter 1 The Role of International Marketing in Higher Education
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    Chapter 2 The Relevance of Marketing Activities for Higher Education Institutions
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    Chapter 3 Entry Modes as a Component of International Marketing Strategy: A Mixed-Method Analysis of Higher Education Services
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    Chapter 4 Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities
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    Chapter 5 University Website Design in International Student Recruitment: Some Reflections
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    Chapter 6 Brand Soul in Higher Education: A Case Study of a U.S. University’s GO program
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    Chapter 7 Developing Economy Universities Competing in a Global Market: Evidence from Thailand
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    Chapter 8 Student Expectations and Experiences in Higher Education: A Comparison of State and Private Universities in Germany
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    Chapter 9 Going Global: Factors Influencing Norwegian Students’ Intention to Study Abroad
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    Chapter 10 Driving Forces of International Students When Choosing a Non-traditional Destination: Hungary
Attention for Chapter 4: Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities
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Citations

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16 Mendeley
Summary X Dimensions citations
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Chapter title
Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities
Chapter number 4
Book title
International Marketing of Higher Education
Published by
Palgrave Macmillan US, September 2016
DOI 10.1057/978-1-137-54291-5_4
Book ISBNs
978-1-137-54290-8, 978-1-137-54291-5
Authors

Rajat Roy, Vik Naidoo

Editors

Terry Wu, Vik Naidoo

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X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
As of 1 July 2024, you may notice a temporary increase in the numbers of X profiles with Unknown location. Click here to learn more.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 16 100%

Demographic breakdown

Readers by professional status Count As %
Student > Doctoral Student 2 13%
Student > Ph. D. Student 2 13%
Professor > Associate Professor 2 13%
Researcher 1 6%
Student > Master 1 6%
Other 0 0%
Unknown 8 50%
Readers by discipline Count As %
Business, Management and Accounting 4 25%
Social Sciences 3 19%
Psychology 1 6%
Veterinary Science and Veterinary Medicine 1 6%
Unknown 7 44%

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