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International Marketing of Higher Education

Overview of attention for book
Cover of 'International Marketing of Higher Education'

Table of Contents

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    Book Overview
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    Chapter 1 The Role of International Marketing in Higher Education
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    Chapter 2 The Relevance of Marketing Activities for Higher Education Institutions
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    Chapter 3 Entry Modes as a Component of International Marketing Strategy: A Mixed-Method Analysis of Higher Education Services
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    Chapter 4 Research or Applied Universities? An Exploratory Qualitative Study of Prospective Student’s Selection of Universities with Different Brand Identities
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    Chapter 5 University Website Design in International Student Recruitment: Some Reflections
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    Chapter 6 Brand Soul in Higher Education: A Case Study of a U.S. University’s GO program
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    Chapter 7 Developing Economy Universities Competing in a Global Market: Evidence from Thailand
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    Chapter 8 Student Expectations and Experiences in Higher Education: A Comparison of State and Private Universities in Germany
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    Chapter 9 Going Global: Factors Influencing Norwegian Students’ Intention to Study Abroad
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    Chapter 10 Driving Forces of International Students When Choosing a Non-traditional Destination: Hungary
Attention for Chapter 8: Student Expectations and Experiences in Higher Education: A Comparison of State and Private Universities in Germany
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Chapter title
Student Expectations and Experiences in Higher Education: A Comparison of State and Private Universities in Germany
Chapter number 8
Book title
International Marketing of Higher Education
Published by
Palgrave Macmillan US, September 2016
DOI 10.1057/978-1-137-54291-5_8
Book ISBNs
978-1-137-54290-8, 978-1-137-54291-5
Authors

Stephen Platz, Dirk Holtbrügge

Editors

Terry Wu, Vik Naidoo

View on publisher site
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 1 Mendeley reader of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 1 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 1 100%
Readers by discipline Count As %
Business, Management and Accounting 1 100%

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