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Mendeley readers
| Chapter title |
The Role of International Marketing in Higher Education
|
|---|---|
| Chapter number | 1 |
| Book title |
International Marketing of Higher Education
|
| Published by |
Palgrave Macmillan US, September 2016
|
| DOI | 10.1057/978-1-137-54291-5_1 |
| Book ISBNs |
978-1-137-54290-8, 978-1-137-54291-5
|
| Authors |
Terry Wu, Vik Naidoo |
| Editors |
Terry Wu, Vik Naidoo |
Mendeley readers
The data shown below were compiled from readership statistics for 21 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 21 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 14% |
| Lecturer | 2 | 10% |
| Student > Bachelor | 2 | 10% |
| Researcher | 2 | 10% |
| Student > Master | 2 | 10% |
| Other | 1 | 5% |
| Unknown | 9 | 43% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 6 | 29% |
| Social Sciences | 2 | 10% |
| Psychology | 1 | 5% |
| Design | 1 | 5% |
| Unknown | 11 | 52% |